Chewing Tobacco has a price
PSA Poster
Client: Ad Council, Be Tobacco Free
Services: Poster, Invitation, and Flyer
Tools: Photoshop
Background/Requirements: For the PSA poster, I was given the topic of Chewing Tobacco and to either create an image-based poster or a vector-based poster. In the poster, I had to include the Ad Council logo and website, betobaccofree.hhs.gov, and the Department of Health and Human Serves USA.
Challenges: The hardest part of the poster was trying to create a focal point using the text and the hole in Terrie’s neck. I had several different variations and this is the one that I felt was the strongest.
Favorite Details: My favorite part was bringing the whole story of chewing tobacco together. I choose a person who has been an advocate against chewing tobacco and a victim of chewing tobacco. This would show the effects of chewing tobacco and that they are real.
More Information about Terrie: https://youtu.be/5zWB4dLYChM
Photo Credit: CDC - www.cdc.gov/tobacco/campaign/tips/stories/anti-smoking-champion-terrie-hall-dies.html
Ad Council - www.adcouncil.org